Authority Press is a publication strategy house. We guide creators and organizations from idea to a digital magazine of their own — built and operated by our publishing partner, AmpLever.
The case for owning the audience you have already earned.
The first conversation is with a person, not a funnel. Opens in WhatsApp.
From first conversation to live publication in as little as four weeks. We chart the course, AmpLever builds and operates — and your day-to-day is twenty to sixty minutes.
Most people who build an audience meet the moment when the platform reminds them how little of it belongs to them. The followers were borrowed. The reach was conditional. Work that took years can disappear from a feed in an afternoon.
The question that follows is always the same: is there a way to do this work and keep what you build under your own control?
Authority Press is for the people who have started asking. We are not the printing press — our partner, AmpLever, builds and operates the magazines. Our work is everything that has to be right before and after the presses run: whether a publication is the right move for you, what it should be, who it should serve, and how it becomes an asset instead of another channel.
Kevin O'Connor
Founder and Chief Strategist
“If we are not the right people to help you build it, I will say so.”
These digital magazines are published and operated by AmpLever — the engine every Authority Press engagement is designed around. Real estate, business, golf, professional communities: all live on the web right now, read on the phones of their communities, no print run required. Our role is deciding what your version should be before a single page is built.
Titles from the AmpLever publishing network, shown with permission.
A publication of your own takes three parts working in concert. Only one of them needs to be you.
Editor-in-chief and owner. Your name on the masthead, your community in the pages, your brand over the door. Twenty to sixty minutes a day.
Strategy, positioning, and the business case. We determine with you what to build, for whom, and why it will hold — then steward the work from first conversation through the years that follow.
Technology, publishing, and operations. The Digital Publishing Engine builds and runs the magazine — infrastructure, monetization, and distribution, 24/7. The platform behind 40M+ organic reach in 166 countries.
Digital from the first page. No printers, no PDFs, no shelf date. A living, mobile-first publication with a permanent archive — every article a link your community can open, share, and find again years later.
Your community creates the stories. Contributors answer interview questions in their own words, on their own time — no editors chasing drafts.
Your contributors distribute every issue. Each person featured shares their article into their own network. Every story launches into a new audience.
You own the entire thing. The masthead, the archive, the readership, the relationships. Nothing is rented from a platform that can change the rules overnight.
We work out the strategy together: the right title, the right audience, the business case, the editorial framework. If a magazine is not the right move for you, this is where we say so.
AmpLever builds the magazine. Publishing infrastructure stands up, monetization runs from day one. You take the editor-in-chief seat.
Your community contributes stories through structured interviews on the AmpLever engine. Twenty to sixty minutes of your day, not a newsroom's worth.
Every contributor shares their feature. Roughly 2,800 new readers arrive with each article — none of them paid for. We stay at the table as strategy evolves.
Both want a digital publication of their own; neither wants another marketing channel.
Influencers, athletes, coaches, founders, professionals: anyone with a real audience and the credibility to lead a publication in the space they already know.
Anyone whose customers, members, or community could become contributors. The magazine becomes the connective tissue of the audience you already serve.
We believe in the model so much we built our business on it.
Kevin O'Connor, Founder and Chief Strategist. The conductor. Sets strategy and policy for the house and stewards every client publication from first conversation through launch and the years that follow. Has founded and run more than a dozen businesses.
Joseph Haecker, Founder of AmpLever. The engine-builder. Created the user-generated magazine framework every title runs on, and operates the publishing engine behind the newsstand above. Ten launches in twelve months; combined readership above twenty million per month, none of it bought.
If a digital magazine of your own sounds like the kind of thing you have been thinking about anyway, write to me. I will write back. We will figure out, in the first conversation, whether this is right for what you are building — and if we are not the right people, I will say so.
Write to the FounderOpens in WhatsApp
